Elevate Your Performance

As the Founder of SHIFT Sports Performance, a Calgary-based company, I focus on strength and conditioning, skill development, and team performance. My background as a former hockey player and boxer has shaped my training philosophy, emphasizing discipline, growth, and building confidence in athletes. I grew up playing AA and AAA for NWCAA and landed myself a spot at a WHL Main Camp. My passion for hockey and fitness continues to grow and thats why I created SHIFT and am still a dedicated hockey coach. I combine technical knowledge with strong leadership and communication skills. I am committed to driving results and fostering positive change in the athletic and fitness community while continually advancing my professional growth.

With over 30 years of leadership experience, Troy brings a coach’s mindset and a competitor’s drive to everything he does. Known for his sharp eye and strategic thinking, Troy has spent the past 14 years as an amateur scout for the Portland Winterhawks, helping shape the future of elite hockey talent across Western Canada. 

Whether he's evaluating prospects or building winning teams off the ice, Troy thrives on creating strong, lasting relationships. His approach is rooted in loyalty, trust, and a deep understanding of what makes players — and people — perform at their best. He’s a natural connector, always looking for the right fit, whether it’s on the ice or in the locker room. 

Troy’s passion for the game and commitment to growth mirror his work in the business world, where he’s known for delivering tailored solutions and leading with integrity. His dedication to both sport and community reflects the values of teamwork, resilience, and forward-thinking that define champions — in hockey and beyond. 

Ryan Tendeck brings over seven years of playing experience with the NWCAA, progressing from Minor Midget AAA through to the Junior B level. He has also spent the past eight years as an assistant coach within the NWCAA, including four years at the U15 AA level, two years with U15 AAA, and two years coaching at the U17 AAA level. In addition, Ryan has been working with DMSG for the last four years. He is deeply committed to excellence, consistently demonstrating hard work and dedication. With a strong foundation in goaltending, Ryan combines his deep knowledge of the position with a growth mindset, always eager to learn and improve alongside those he coaches.